TikTok is a social media app you may have read about in the headlines recently. It was on the precipice of being banned in the United States, but fortunately for the senior living industry, it’s here to stay. Why is this important for the senior living industry, you might ask?

Indeed, there has been no shortage of challenges for the senior living industry over the course of the year, but its responsiveness, resilience and determination are nothing short of heroic. Read on to explore how leading senior living communities have pivoted in order to provide the best possible resident experience without losing sight of the bottom line.

Empathy is something the world could use more of right now, and for senior living organizations, plays a key role in the sales process. In the senior living industry, the buyer’s journey is particularly fraught with various emotions, and it’s of utmost importance to empathize with these feelings and align your sales process through the lens of their journey. Don’t get lost in a sea of sameness by repeating the same follow-up techniques; blend personalization and storytelling to stand out and put prospects’ minds at ease, making your community the first choice for their loved ones or themselves.

Strong website design is the foundation of maximizing the utility of your website. It must possess well-written copy, high-quality images, mobile capabilities and speed. However, there is more to a website than great design. You may have a beautiful site, yet you’re noticing that it’s not driving leads and conversions the way it should. If this is the case, here are a few things to consider adding or optimizing.

An increasing number of senior living organizations are claiming that operations are unsustainable under current conditions, but with the right strategic approach, yours needn’t be among them. Staying the course with the right marketing can increase exposure and ROI, especially as competitors retreat. In working with numerous senior living clients, Big Buzz has seen firsthand the positive results of refocusing marketing efforts instead of abandoning them. Here are three ways to increase occupancies now.

If your organization operates in the healthcare, finance or legal industries or your content covers one of one of these three areas you are held to a higher standard of SEO.  E-A-T and YMYL important guidelines when writing content around any of these three topics.  To avoid the risk of penalties and to improve your SEO rankings, make sure you are up to date on the latest policies.

By now you’ve probably heard the buzzphrase “content is king,” and while it may verge on cliché, it’s truer than ever in today’s marketing landscape. Content is an invaluable marketing tool with a great deal of benefits including increased credibility, shareability, SEO and more.

Content marketing is the act of creating and delivering timely, relevant and valuable material consistently to one’s database in order to change their behavior without necessarily selling. It is different from the promotional marketing you may do on the radio or the humorous posts you write for Facebook.

An important factor in growing your organization is attracting the right kind of clientele. Throughout the sales cycle, your sales team should be carefully and strategically vetting your prospective clients just as much as they are vetting you. If hours of your time each week is spent delivering work or interacting with clients that do not fit your ideal client profile, you should look at switching gears. Serving those who don’t align with your goals can contribute to slower growth, dissatisfied clients and unfulfilled employees.