In the new marketing landscape sculpted by the events of 2020, senior living operators must decide which set of mice they’d like to be. It can be tempting to maintain the same methods of sales and marketing that previously yielded success in the hopes that everything will return to normal, and the proverbial cheese returns in the form of high occupancy rates and revenue numbers.

According to many experts, a dental practice should spend 10% to 12.5% of its revenue goal for the year on marketing. In lean times, this figure could seem daunting, and your first inclination might be to slash your marketing budget in an effort to fortify your finances. However, now is the best time to implement strong marketing spend

The senior living industry has always been built on genuine interpersonal connection – an element that has been hindered significantly for much of 2020. The year’s events have made the importance of this human connection more significant than ever, so how do senior living operators provide it with so many barriers to physical proximity?