Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Staying the Course: Four Dental Marketing Mistakes to Avoid in a Recession
Mistake #1: Waiting too long to speak up “Your first instinct might be to bootstrap communications until the economy begins to recover.
UpCity: “Common Web Design Mistakes And How to Avoid Them,” featuring Wendy O’Donovan Phillips
These days having a website that captures a user’s attention and converts them into a loyal customer isn’t an option, it’s a necessity. A poorly designed site can cause your business to lose customers and ultimately money, and unfortunately, bad web design is more common than you might expect.
Forbes Agency Council: “12 Strategies For Keeping Marketing Clients Involved And Responsive” featuring Wendy O’Donovan Phillips
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.
The Right-Sized Internal Marketing Team: Secrets for Success
The last few months have taken a toll on teams across the nation, sparing few organizations and industries. As a business owner or organization leader, you have likely had to take a microscope to your expenses to determine where to cut costs in order to stay afloat. This can often mean cutting back on marketing, including reducing the size of your internal marketing team.