Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Forbes Agency Council: “12 Strategies For Keeping Marketing Clients Involved And Responsive” featuring Wendy O’Donovan Phillips
Marketing strategies require input from both the company doing the campaign and the ad agency itself. Clients need to be kept "in the loop" for them to have a chance of doing their part in a campaign. Sadly, many agencies lack a defined strategy for informing clients, while many customers tend to leave the reins of the campaign fully in the hands of the agency and don’t offer their input even when required.
The Right-Sized Internal Marketing Team: Secrets for Success
The last few months have taken a toll on teams across the nation, sparing few organizations and industries. As a business owner or organization leader, you have likely had to take a microscope to your expenses to determine where to cut costs in order to stay afloat. This can often mean cutting back on marketing, including reducing the size of your internal marketing team.
Wendy O’Donovan Phillips Accepted Into Forbes Agency Council
Wendy O’Donovan Phillips, founder and CEO of healthcare marketing agency Big Buzz, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.
Marketing Dollars and Sense in a Down Economy
When the economy is in decline, all too often do business owners rush to tighten their belts and limit expenditures. While it is important to implement cost-saving measures in order to stay afloat, it’s important to analyze the repercussions of these cuts so as not to throw out the baby with the bathwater. Unfortunately, marketing often finds itself on the chopping block, which can be a costly mistake.