[vc_row][vc_column][gem_youtube height=”350px” video_id=”K98Jo_wDZjM”][vc_column_text]At one point or another, you may have heard someone say your website is your first impression. Your website packs immense

The human attention span is a fascinating thing, and it seems to shorten with every new technological innovation. Every year there are more apps, more streaming platforms and generally more channels through which to consume content and media. 20 years ago, the human attention span lasted for 12 seconds. In 2015… 8 seconds.

As the pandemic continues to grip the nation and dominate headlines, many aspects have become ingrained in our daily routines and feel commonplace. Many are beginning to feel exhausted by it all, and it is important that this shift is reflected in marketing efforts, language and materials. It is certainly important not to ignore the problem, but at the same time, people have become burnt out by the constant barrage of COVID. This is evidenced by the fact that messages containing COVID-related headlines have begun being flagged as spam.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”0PVMvcEKwUU”][vc_column_text]Have you ever been researching something online only to get distracted and forget about all the great progress you made? It

[vc_row][vc_column][gem_youtube height=”350px” video_id=”GEAW2jmI_HA”][vc_column_text]Sometimes it can feel like the walls are closing in on you as a practice owner, and the more external challenges

TikTok is a social media app you may have read about in the headlines recently. It was on the precipice of being banned in the United States, but fortunately for the senior living industry, it’s here to stay. Why is this important for the senior living industry, you might ask?

Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals.

For the past year, BitBean has been interviewing CEOs from some of America's most successful companies. In reflecting on the stories of some of the most impressive thought-leaders in our country, BitBean came to the conclusion that the core thread that ties each story together is "realistic optimism."

Indeed, there has been no shortage of challenges for the senior living industry over the course of the year, but its responsiveness, resilience and determination are nothing short of heroic. Read on to explore how leading senior living communities have pivoted in order to provide the best possible resident experience without losing sight of the bottom line.

[vc_row][vc_column][gem_youtube height=”350px” video_id=”KYXqk2A1-iQ”][vc_column_text]Have your practice’s production numbers begun to stagnate, or are they simply not where they should be? Creating or updating a