Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
What is Brand Inconsistency Costing Your Organization?
What is brand inconsistency costing your organization? If it’s totally inconsistent, about 23% of annual revenues. That’s a hefty fee. How does that cost break down?
The Importance of Content Marketing
Content marketing positions the organization as the expert and specialist in a particular area of senior care even before the first conversation.
The Definition of Content Marketing
It’s rare that any question in our studies gains 100% consensus from the respondent pool, but here’s one. When we asked for a definition of content marketing, every one of your peers we surveyed agreed: Content marketing provides those served by a senior organization with the expertise, education and information to solve issues they face.
Basing Your Brand on Accurate Data
Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.