Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Basing Your Brand on Accurate Data
Voice-of-the-customer (VOC) research is a methodology used to proactively uncover trends in residents’ and families’ perceptions, preferences and motivators in seeking support from your organization. This data defines the singular, value-based position in the marketplace that only your organization can own.
The Correct Definition of Brand
Your brand is the singular value proposition that uniquely positions your organization in the marketplace, as shown by trends in differentiation from the perspective of your residents and families.
Content Marketing: The Zero-Waste Solution
All marketing efforts must bring an organization closer to its goal, and few initiatives do so more efficiently than content marketing. One of the many advantages of content marketing is its versatility in supporting senior care organizations to exceed revenue goals by bolstering marketing efforts across the board in one fell swoop.
3 Ways to Keep Investors Happy (and Get Them to Invest More)
Investors want concrete evidence of returns, but oftentimes, this is not as straightforward as it may seem. Learn more about how to keep them satisfied as you continue to the process of reaching your revenue goals.