Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
[eBook Excerpt] The Arch of Storytelling in Marketing
In this article we illustrate the opportunity to tell a cohesive story across the full experience of the resident and family journey into your community. At each point, we detail how to expand on that story at various points in the journey.
Common Marketing Plan Myths Debunked
There are many common misconceptions about marketing plans that can lead organizations to critical missteps that ultimately harm their bottom lines. Here are some of the common misconceptions about marketing plans and why they are false.
[eBook Excerpt] Storytelling Marketing Defined
People defined storytelling primarily as a means to evoke feeling or elicit an emotional response. The feeling may be one of pleasure, a sense of belonging, a sense of loyalty or confirmation of previous experiences, thoughts or feelings.
How to Get the Best from Your Marketing Partners Now
What you want is to align with the right partners who will elevate your marketing far beyond your competition’s efforts – who will showcase your organization’s best for the people who need you most to find you now.