Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
Don’t Get Left in the Dark: Learn Google Analytics (Part 1 of 2)
Whether you handle your marketing internally or employ the assistance of an agency or specialist, it is critical that you learn how to decipher and gauge the metrics that reflect the performance of your website. If your marketing is managed internally, these skills will help you develop and adjust your strategy to optimize your site’s effectiveness and ROI.
Marketing to a Target Audience Is Not Enough
Defining your audience is an important step in guiding your overall marketing strategy. If your efforts are designed broadly, they will not likely resonate with anybody in a meaningful way, and most importantly not with the subset of people that are most suited to purchase your offering.
Forbes Agency Council: 5 Ways To Fix A ‘Broken’ Marketing Team by Wendy O’Donovan Phillips
A friend of mine was once "allergic" to marketers. She hired the best of them, let them loose on the marketing, then panicked when she didn’t see the expected results. As CEO of a large healthcare entity, she inadvertently created a revolving door of talented marketers and agencies over the years. “Why won’t marketing work?” she asked time and again. In the end, she discovered the problem wasn’t her people. Here are five ways to use strategies and processes to fix the seemingly broken marketing team at last...
Don’t Fall Behind: 3 Signs of an Aging Website
A well-finished website is one in which you can take great pride for years to come. To reach that level of longevity, website development starts with brand: ensuring a resonant message, look and feel will reach the right target audience. After the website launches, it often becomes the first impression an organization will make with prospects. For this reason, it is important to optimize the website, or ensure it continues to offer a favorable user experience while generating interest, leads and results. Not only do the needs and preferences of visitors change over time, but so too do the demands of evolving technologies and search engine algorithms.