Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
The Process for A/B Testing Calls to Action
A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR.
15 Big Lessons
In celebration of Big Buzz’s 15th birthday, CEO Wendy O’Donovan Phillips shares the top 15 biggest lessons she has learned in business over the years.
Using CTAs to Connect with Prospects
Here are detailed instructions on how to develop the call to action our experts indicated is most likely to inspire connection.
The Industry Insiders’ Approach to CTA Formatting
Senior living marketing efforts require effective calls to action. Industry insiders indicated a straightforward format for senior living CTAs: headline, body copy and one or two buttons.