Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts
How Do Your CTAs Compare with Competitors’?
Only 20% of industry leaders used the call to action “Download now – it’s free” for downloadable assets. Very few offered downloadable assets at all. Offering downloadable assets on your website invites visitors to glean valuable learnings from you and come to trust you over time.
The Ultimate Marketing-to-Sales-Team Feedback Loop (And Vice-Versa)
In my 15 years at the helm of Big Buzz, the most common breakdown in new business acquisition I have witnessed among multi-location senior living operators is a disconnect in feedback between the marketing and sales teams. Without a strong process for feedback, organizations like yours can make critical mistakes.
The Process for A/B Testing Calls to Action
A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR.
15 Big Lessons
In celebration of Big Buzz’s 15th birthday, CEO Wendy O’Donovan Phillips shares the top 15 biggest lessons she has learned in business over the years.