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Out of the wide blue ocean of marketing, we create a focused energy people notice.

Big Buzz Logo

Out of the wide blue ocean of marketing, we create a focused energy people notice.

Blog2023-01-10T01:18:27+00:00

Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts

Facebook Ad Disapproved: Navigating the ‘Special Ad Category’

Facebook recently removed age, gender and ZIP code targeting for housing, employment and credit ads. Restrictions include other demographics, behavior and interest targeting. This also includes setting up Lookalike Audiences. Lookalike audiences allow advertisers to create targeted lists based on their most valuable customers such as page followers, conversions and custom audience lists. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger

How SOPs Help With the Diagnosis and the Cure

But how do we replicate success? Simple: a dependable set of standard operating procedures. Their importance can’t be overstated, and they could improve your marketing operations across the board. Read on to examine the strength and versatility of a well-crafted SOP, in 6 parts.

By |February 13th, 2020|Read Marketing Executives’ Insights|

The Only True Competitive Edge: Your Legacy

Your competition has a one-year strategic plan, of course, and some may have 3- to 5-year plans, but they don’t have the vision you have. Consider what your organization will look like 20 years from now, or once you have exited. Imagine bringing your vision to life for your team now and what impact that will have over the years to come.

By |February 6th, 2020|Sharpen Competitive Edge|

Humanizing Rather Than Robotizing ROI

ROI is a metric favored due to its easily interpreted nature and direct reflection of profitability and financial standing. Its calculations and results are much more easily conducted and understood than a metric like, say, size of gross margin. It’s a straightforward litmus test to determine the effectiveness (or lack thereof) of investments of any nature.

By |January 30th, 2020|Sharpen Competitive Edge|

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