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Out of the wide blue ocean of marketing, we create a focused energy people notice.

Big Buzz Logo

Out of the wide blue ocean of marketing, we create a focused energy people notice.

Blog2023-01-10T01:18:27+00:00

Blog: 15 Years of Ideas and Insights From the
Big Buzz® Experts

How SOPs Help With the Diagnosis and the Cure

But how do we replicate success? Simple: a dependable set of standard operating procedures. Their importance can’t be overstated, and they could improve your marketing operations across the board. Read on to examine the strength and versatility of a well-crafted SOP, in 6 parts.

By |February 13th, 2020|Read Marketing Executives’ Insights|

The Only True Competitive Edge: Your Legacy

Your competition has a one-year strategic plan, of course, and some may have 3- to 5-year plans, but they don’t have the vision you have. Consider what your organization will look like 20 years from now, or once you have exited. Imagine bringing your vision to life for your team now and what impact that will have over the years to come.

By |February 6th, 2020|Sharpen Competitive Edge|

Humanizing Rather Than Robotizing ROI

ROI is a metric favored due to its easily interpreted nature and direct reflection of profitability and financial standing. Its calculations and results are much more easily conducted and understood than a metric like, say, size of gross margin. It’s a straightforward litmus test to determine the effectiveness (or lack thereof) of investments of any nature.

By |January 30th, 2020|Sharpen Competitive Edge|

What’s Really Hindering Your Marketing Creativity and Results?

It’s no secret that consumerism is changing the way the U.S. healthcare system operates. In fact, it’s a hot topic of the last few years, and Big Buzz has reviewed it extensively in our weekly blog. For those unfamiliar with the concept, essentially the scales of advantage have tipped in favor of the healthcare consumer: they have more choices, more power, and more discerning tastes than ever.

By |January 24th, 2020|Sharpen Competitive Edge|

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