[vc_row][vc_column][gem_youtube height=”350px” video_id=”3M1HVPB-FCA”][vc_column_text]Are you among the many dentists we’ve spoken with who are experiencing a drop-off in recall patient traffic right now as

In the new marketing landscape sculpted by the events of 2020, senior living operators must decide which set of mice they’d like to be. It can be tempting to maintain the same methods of sales and marketing that previously yielded success in the hopes that everything will return to normal, and the proverbial cheese returns in the form of high occupancy rates and revenue numbers.

According to many experts, a dental practice should spend 10% to 12.5% of its revenue goal for the year on marketing. In lean times, this figure could seem daunting, and your first inclination might be to slash your marketing budget in an effort to fortify your finances. However, now is the best time to implement strong marketing spend

The senior living industry has always been built on genuine interpersonal connection – an element that has been hindered significantly for much of 2020. The year’s events have made the importance of this human connection more significant than ever, so how do senior living operators provide it with so many barriers to physical proximity?

[vc_row][vc_column][vc_column_text]Big Buzz had the privilege of talking with Kaakpema Yelpaala, founder of international patient engagement company access.mobile, to learn more about his mission

[vc_row][vc_column][gem_youtube height=”350px” video_id=”b3C7g1zBcfY”][vc_column_text]Over the past six months, the word telehealth has leapt to the forefront of the healthcare zeitgeist – and with good

As a part of my series about how busy women leaders are addressing these new needs, I had the pleasure of interviewing Wendy O’Donovan Phillips, CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy is the author of two books available on Amazon, and she has been published in many healthcare journals. She is a member of the Women’s President Organization, has been honored by the American Marketing Association for excellence in her field, has been hired by the American Dental Association as an expert consultant in marketing, regularly lectures for healthcare organizations and associations in front of audiences ranging from 25 to 3,000 attendees and sits on the Forbes Agency Council.

With nonstop advancements in market research, search engine optimization and digital marketing technologies, it can be easy to forget one of the most powerful strategies for driving senior living occupancies: word of mouth. Big Buzz recently conducted a series of surveys for a leading senior living operator which has communities in several states.

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Strong website design is the foundation of maximizing the utility of your website. It must possess well-written copy, high-quality images, mobile capabilities and speed. However, there is more to a website than great design. You may have a beautiful site, yet you’re noticing that it’s not driving leads and conversions the way it should. If this is the case, here are a few things to consider adding or optimizing.